Digital romance book kick in this autumn of new offers publishers live. The Editis group already had hers Publishers Place the side with 12-21 / Pocket, Belfond, Solar and others. This is the group Madrigall third French publishing group Flammarion holds and I Lu, which just launched last week an online sales site I aiLupourelle. "All the romances" are available in digital format printed as a few clicks. Romance, a flourishing sector in digital book, probably the first. Direct competition with Harlequin, industry leader, which opened its online sales site in France for many years. Déintermédiation booksellers intermediaries (Amazon in the lead), but also for publishers the opportunity to build up client files, so valuable for their marketing campaigns with communities. The site I aiLupourelle was developed in collaboration with DeMarque, already close to the group. Read the press release here. Over 400 downloadable titles without DRM (J'ai Lu following the Harlequin policy) and we will obviously find much on the usual platforms. We will probably see many flower themed website among publishers who have strong brands -Roman historical, cartoon, science fiction, polar-. It is also the paperback is doing gradually its digital transition. After Pocket, J'ai Lu, soon online sales sites or Folio Hachette Livre de Poche?
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